Customer Acquisition Playbook
Attract & Convert Strategy
Proven frameworks for finding, engaging, and converting high-value customers efficiently
Inbound Marketing
Attract customers through valuable content, SEO, and thought leadership
SEO optimization
Content marketing
Case studies & whitepapers
Webinars & events
Targeted Outreach
Identify and reach ideal customer profiles through personalized campaigns
LinkedIn prospecting
Email sequences
Cold calling 2.0
Account mapping
Lead Generation
Convert website visitors and prospects into qualified sales opportunities
Lead magnets
Landing page optimization
Chatbots & conversational AI
Demo requests
Content-Led Growth
Build authority and trust through educational content and industry insights
Blog strategy
Video tutorials
Industry reports
Social proof
Performance Marketing
Data-driven paid campaigns to generate qualified leads at scale
PPC campaigns
LinkedIn ads
Retargeting
Attribution modeling
Partnership Development
Leverage strategic partnerships and referrals to expand customer base
Channel partners
Referral programs
Co-marketing
Integration partnerships
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